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Zac Wang on Muck Rack

Zac Wang

Verified
(He/Him)
London
As seen in: The Current, Business Insider, Business Insider Nordic, Yahoo News, The London Standard, EIN News, Business Insider Japan, Journalism.co.uk, Decrypt Media, CX Today, Jing Daily and
Covers:  Media, Advertising, Lifestyle, Food, Travel, Web3, Blockchain, NFTs, Asia business, China business, Asia tech, China tech, Climate tech
AI learnings for B2B content creators || Global Content Editor @ thecurrent.com || Previously @BusinessInsider @decryptmedia @EveningStandard

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Contact Zac, search articles and posts on X, monitor coverage, and track replies from one place.

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Zac Wang’s Biography

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Business and lifestyle reporter, ex-Business Insider, with four years of experience working in marketing for a global media agency and an adtech startup.

While I particularly enjoy covering Web3 technologies, such as NFTs, blockchain, and crypto, I am a versatile reporter with stories in lifestyle, food and media.

Zac Wang’s Journalist Portfolio

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How Luxury Brands Are Reviving Chinese Artisanal Traditions For Contemporary Tastes | Jing Daily

How Luxury Brands Are Reviving Chinese Artisanal Traditions For Contemporary Tastes | Jing Daily

China was long known as the "factory of the world," but homegrown brands have in recent years started to rede…

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How Will Italian Gastronomy Recapture China's Palates? | Jing Daily

How Will Italian Gastronomy Recapture China's Palates? | Jing Daily

As the 2022 China-Italy Year of Culture and Tourism passes, Italian food producers saw their exports to China…

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How Luxury Travel Operators Are Charting A New Post-Pandemic Path With NFTs | Jing Daily

How Luxury Travel Operators Are Charting A New Post-Pandemic Path With NFTs | Jing Daily

While NFTs' explosive popularity last year can partly be attributed to both retail investors and luxury colle…

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How Luxury Spirits Labels Are Unbottling The NFT Market | Jing Daily

How Luxury Spirits Labels Are Unbottling The NFT Market | Jing Daily

Even amid tanking confidence in crypto, minimal NFT trading volumes, and low token prices, collectors' thirst…

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A London company has developed a breakthrough in self-driving car tech

A London company has developed a breakthrough in self-driving car tech

ayve, a London-based startup working on autonomous vehicles, said it has developed AI technology that can ena…

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'Apple Must Be Stopped' as Web2 Firm Launches 30% NFT Tax: Epic Games CEO - Decrypt

'Apple Must Be Stopped' as Web2 Firm Launches 30% NFT Tax: Epic Games CEO - Decrypt

Apple's decision to let be bought and sold on App Store apps hasn't received the kind of reception one might …

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Articles

What the World Cup reveals about European consumers — and why it matters for global brands

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By Zac Wang Verified
| The Current
Advertisers trying to reach Gen Z typically look to social media. After all, the generation is basically synonymous with TikTok trends, Instagram debates and the infinite scroll. But starting next month and running through July, many of Europe’s young adults will spend more time watching football matches than the latest viral dance craze.
Open in Who Shared Issue with article?

Chinese EV brands are getting serious about brand-building

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By Zac Wang Verified
| The Current
Tesla’s Elon Musk once laughed at BYD’s cars — this January, BYD overtook Tesla in annual global electric vehicle (EV) sales. Chinese automakers now command equal parts fear and admiration from their competitors and larger shares of consumer wallets, from Australia to Brazil to Germany. Fueling this growth is a perception of value — great features at fair prices — and, in some cases, splashy sports sponsorships and funny ads.
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CTV ads drive significant uplift in brand AI searches, BrightEdge data shows

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By Zac Wang Verified
| The Current
For years, branded search has been one of the lower-funnel proxies for proving ROI on CTV advertising. It is now seeping into AI chatbot answers, as ChatGPT, Google’s own Gemini and AI Overviews and others gain ground on traditional search. Now data on branded AI queries is emerging, and it shows that CTV ads can drive significant uplift for branded terms in AI chatbot search queries — just as the industry heads into the upfronts to discuss commitments worth likely north of $13 billion.
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Interview

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How do you prefer to be pitched on stories?

Emails, ideally with a news hook and a few potential ideas to discuss

Did you work for your high school newspaper? If so, what did you do there?

I did not

When's the best time to pitch you?

Mornings