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Aayushi Badhwar on Muck Rack

Aayushi Badhwar

As seen in: MDPI, Taylor & Francis Online, The Conversation, Phys.org, The New Daily, Tech Xplore, Yahoo Lifestyle Australia, She The People, Inside Retail, Inkl and
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Articles

Blockchain technology in the Australian fashion and textiles industry: assessing drivers and barriers for supply chain traceability

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By Aayushi Badhwar, Saniyat Islam
| Taylor & Francis Online
ABSTRACT Traceability in supply chains is increasingly essential for addressing overproduction, ethical compliance and operational efficiency in the fashion and textiles industry. Blockchain technology offers a promising means to enhance transparency and accountability. This study examines barriers and drivers to blockchain adoption in the Australian fashion sector through a predominantly qualitative approach, incorporating 97 survey responses and 15 in-depth interviews with key stakeholders.
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Convenience Becomes the Engine Driving Fashion’s New Overconsumption Problem Online

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By Aayushi Badhwar
| Texfash.com
Fashion retail is moving into a sharper phase of algorithmic pricing as AI shopping tools connect consumer preferences, inventory pressures and automated purchasing. Dynamic pricing, virtual try-ons and agentic commerce could make shopping easier, but may also deepen discount chasing, impulse buying and overconsumption in already high-volume markets shaped by markdowns.
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When AI starts shopping for you, fashion may be entering a new era of pricing

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By Aayushi Badhwar, Gaby Clark Verified, Andrew Zinin Verified
| Phys.org Verified
Fashion has always been a bit different to other industries. Consumers do not just buy because they need something. They buy because they are bored, influenced or simply browsing. That makes it a perfect space for technologies designed to shape how we shop. Fashion sales are driven by cyclical trends and volume. Much of the industry depends on overproduction, followed by constant cycles of discounting to clear stock. Sales are not just occasional events. They are built into how the system operates.
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