Abbey Bamford on Muck Rack

Abbey Bamford

London
As seen in: Creative Boom, The Guardian, Flipboard, Surrey Live, Design Week, NewsBreak, The Tab, The Dieline, Sutton & Croydon Guardian, Retail Gazette, Icon Magazine and
24 | Journalist, PR, Copywriter🖊 | Northern-born, London-based📍| Words in The Guardian/Observer, Design Week, ICON, Sustainability Beat, Creative Boom|
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Articles

Postcard from Kuwait City

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By Jack Cousins, Abbey Bamford
| Transform Magazine
Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding. What led you to found MusicGrid, and how did the company evolve into the sonic branding leader it is today? A decade ago, throughout my studies at Berklee College of Music in Boston, I became fascinated with the world of music licensing, specifically writing for royalty free music libraries.
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Five minutes with Jamie Thorp

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By Abbey Bamford, David Benady
| Transform Magazine
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bit about Zempler Bank and who they are, and why the client came to you in the first place? Zempler was originally called Cashplus when they were founded around twenty years ago.
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Symbolic language: The power and problem of national symbols

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By Abbey Bamford, David Benady
| Transform Magazine
The same applies to the question of global ambition. Britain has a strong design pedigree, Rolsten argues, but many brands succeed internationally without asserting Britishness overtly. Dyson, Mini and Cadbury are “strongly associated with Britain,” yet don’t need to lean on tropes. Meanwhile, others – British Airways, Yorkshire Tea, Barbour – can lean heavily into provenance and still feel both inclusive and globally successful.
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