David Benady on Muck Rack

David Benady

  • Freelance Journalist and Contributor, Freelance
United Kingdom
As seen in: Bloomberg News, HuffPost, The Guardian, The Telegraph, Yahoo Canada, Yahoo News Malaysia, Yahoo Singapore, Computer Weekly, AOL UK, Campaign (UK) and
Freelance writer on technology. Work appears in The Guardian, Raconteur supplements in The Times, Reuters Studio, SmartKem Blog, Communicate Mag,
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Articles

‘It’s so surreal’: Sheffield Hallam students secure a UK first with PS5 game launch

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By David Benady
| Inkl
Sheffield Hallam’s gaming courses benefit from strong industry links with the Yorkshire games development community Photograph: PR HANDOUT Racecar Crashers is a high-octane video game where players race cars around a circuit, smashing into each other, sabotaging opponents, finding shortcuts and ricocheting across the track as they race to the finish line. It’s pure, high-adrenaline fun and is available to play on PlayStation 5.
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Five minutes with Jamie Thorp

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By Abbey Bamford, David Benady
| Transform Magazine
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bit about Zempler Bank and who they are, and why the client came to you in the first place? Zempler was originally called Cashplus when they were founded around twenty years ago.
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Symbolic language: The power and problem of national symbols

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By Abbey Bamford, David Benady
| Transform Magazine
The same applies to the question of global ambition. Britain has a strong design pedigree, Rolsten argues, but many brands succeed internationally without asserting Britishness overtly. Dyson, Mini and Cadbury are “strongly associated with Britain,” yet don’t need to lean on tropes. Meanwhile, others – British Airways, Yorkshire Tea, Barbour – can lean heavily into provenance and still feel both inclusive and globally successful.
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