While John Deere is no longer the number one selling tractor brand in the world (a title stolen from the ‘green giant’ by India’s Mahindra in 2010), the Illinois based company is still the world’s largest producer of agricultural equipment. Deere used CES 2025 to showcase its expanded range of fully automated products, including broadacre tractors, orchid equipment and lawn mowers. For Deere customers automation isn’t just about efficiency savings.