Facebook did it to media, Uber did it to taxis, Airbnb did it to hotels and Amazon did it to consumer retail, but the world is still waiting for someone to truly disrupt retail automotive. In my 17 years in the automotive vertical, I have worked for a global manufacturer (Toyota), a large, privately-held retail auto group, and I currently own and run an award-winning automotive marketing firm.
It’s been another banner year for data breaches. The security tracking organization Breach Level Index reports 10.5 million records lost or stolen every day in the first half of the year, in a trend that continued unabated through the Fall. Consulting firm RiskBasedSecurity reported 7 billion records exposed by the end of Q3. This year’s roster of victims reads like a Who’s Who of top players in a range of industries, from financial services to healthcare to fast food.
I always wanted to start my own company and for years I planned on doing so. I wrote countless business plans, ran ideas past mentors and colleagues and saved money so that when the timing was right I would be able to do so. In January 2016, after 15 years in the automotive vertical, I started what is now one of the top retail automotive marketing companies in the country. In short order, we began winning accounts and growing our business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".