For our recent "Cooking After Dark" series, the Epi staff dove deep into our days of college late-night snack binging. There were stories of ambitious Tater Tot concoctions, tales of kingly sandwiches—and sagas of not-so-kingly sandwiches). There was debate on whether puppy chow is a commonly accepted name for a sweet snack mix, or if it's only unfortunate and confusing branding applied to the peanut buttery treat. (Spoiler alert: It's both.) A few tales ventured into darker territory.
Irish butter is all the rage these days. Paleo folks love it, since Irish butter is usually made from nutritious grass-fed milk, and avid bakers can't get enough of the high fat content, buttercup-yellow color, and rich flavor. So when it came time to engineer the best possible scone for Saint Patrick's Day, our path was clear: Double the butter. Then triple it. Convinced? You've got just four simple steps. This part's pretty obvious, but it's key.
I used to say I was fearless when it comes to food. I’ve eaten crickets on television. Deboned a dozen quail using the glove method. Survived being doused with caul fat in a freak cooking-school accident. But I had an unspoken fear of cleavers. I'd stand outside the windows of Peking duck restaurants and watch confident cooks use their full arm strength to hammer through the birds' bones, cartilages, and tendons; I'd imagined myself wielding those massive rectangular knives myself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".