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Articles by Aidan Moir
Deinfluencing Shapes How We Think About Shopping, and Our Economy
Valued at more than US$250 billion, the influencer industry is the centre of the digital economy. Popular haul videos, where influencers display and discuss a recent collection of purchases, and unboxings — videos where content makers open, showcase and review new products — have long been promoting endless streams of consumer goods that can be purchased with an easy click. But what happens to influencer culture and popular consumption practices when many are worried about their financial futures?
Deinfluencing shapes how we think about shopping, and our economy Original
Valued at more than US$250 billion, the influencer industry is the centre of the digital economy. Popular haul videos, where influencers display and discuss a recent collection of purchases, and unboxings — videos where content makers open, showcase and review new products — have long been promoting endless streams of consumer goods that can be purchased with an easy click. But what happens to influencer culture and popular consumption practices when many are worried about their financial futures?
Deinfluencing shapes how we think about shopping, and our economy
© 2025 Tolerance.ca ® Inc. All reproduction rights reserved. All information reproduced on the Web pages of www.tolerance.ca (including articles, images, photographs, and logos) is protected by intellectual property rights owned by Tolerance.ca ® Inc. or, in certain cases, by its author. Any reproduction of the information for use other than personal use is prohibited.
How branding made Francis the ‘People’s Pope’
From papal selfies to the viral generative AI images featuring a stylish puffer jacket, Pope Francis became a prominent popular culture figure during his papacy. News media called him the “People’s Pope,” branding that also circulated online on social media to turn Pope Francis into an icon who symbolized the progressive ideals of 2010s popular culture. His 2013 election was significant for many reasons, including the fact that he became the first Jesuit and first pope from Latin America.
Attempts to ban TikTok reveal the hypocrisy of politicians already struggling to relate to voters
This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site. ___ Author: Aidan Moir, Assistant Professor, Department of Communication, Media and Film, University of Windsor TikTok has been under review due to national security concerns by the Canadian federal government since September 2023.
Attempts to ban TikTok reveal the hypocrisy of politicians already struggling to relate to voters
TikTok has been under review due to national security concerns by the Canadian federal government since September 2023. This was reported the day after the U.S. House of Representatives voted to pass a bill potentially banning TikTok. Prime Minister Justin Trudeau says that the Canadian review of TikTok is not related to the current actions undertaken by U.S. lawmakers, but the government is following how the situation unfolds.
Attempts to ban TikTok reveal the hypocrisy of politicians already struggling to relate to voters Original
TikTok has been under review due to national security concerns by the Canadian federal government since September 2023. This was reported the day after the U.S. House of Representatives voted to pass a bill potentially banning TikTok. Prime Minister Justin Trudeau says that the Canadian review of TikTok is not related to the current actions undertaken by U.S. lawmakers, but the government is following how the situation unfolds.
Understanding the rapid transformation of the social media landscape
In the past few years, the landscape of social media has undergone a rapid transformation. From the days of poking, absence of Facebook walls, and the absence of emojis, we have now entered an era where a multitude of networking platforms flood the digital world, evolving at a pace as swift as the click of a "like" button. According to , by October 2023, almost five billion people were using social media. That's about 93% of everyone who uses the internet.
Embracing diversity: How brands can authentically support the LGBTQI+ community
In today's interconnected world, the importance of acceptance in human interactions is more evident than ever across diverse backgrounds. The universal desire for acknowledgment is shared, fostering an environment where inclusivity thrives. A notable example is the LGBTQI+ community, which has gained increasing recognition in political and societal discussions.
Embracing diversity: How brands can authentically support the LGBTQI+ community
In today's interconnected world, the importance of acceptance in human interactions is more evident than ever across diverse backgrounds. The universal desire for acknowledgment is shared, fostering an environment where inclusivity thrives. A notable example is the LGBTQI+ community, which has gained increasing recognition in political and societal discussions.
A guide on how to elevate your brand’s reputation through a great website
In today’s digitally-led world, you could say websites are a dime a dozen, and while they are everywhere, and every business big and small seems to have one, not all websites are created equal. Source: © rawpixel 123rf Rogan Jansen, co-founder and creative director at DashDigital, answers the question: What sets a mediocre website apart from a great one? There are certainly ones that stand out from the crowded web and find their way into our memories.
The end of third-party cookies: How marketers can adapt and thrive
The data marketing landscape is in the midst of a sea change and marketers must adapt if they’re to put their companies on an accelerated growth path.
2024 Super Bowl delivers record-breaking ROI for sponsor brands
With a new record this year with more than 123 million broadcast and streaming viewers -- the most-watched telecast of all time – 2024's Super Bowl provided sponsor brands with solid exposure and ROI during the event.
How savvy marketers can leverage Valentine's Day to boost sales and brand loyalty
While some may see Valentine's Day as merely a day for love, flowers, chocolates, and greeting cards, savvy marketers recognise it as a prime opportunity to align their brand values, drive sales, and maximise return on investment (ROI).
All the 2023 TikTok Top Creator Award Winners
2 days7 days30 daysBy Industry At the 2023 Top Creator Awards, TikTok paid tribute to the region's top content creators. Hosted at Vodacom World in Johannesburg on 9 February, this gala celebrated the creativity, innovation, and dedication of TikTok's vibrant community across Sub-Saharan Africa. Tyler ICU won song of the year. Source: Supplied. The awards ceremony not only spotlighted exceptional content across various categories but also emphasised TikTok's commitment to empowering creators.
Nando's heart-warming post to Bafana Bafana on their 2024 Afcon journey
Despite having lost their African Cup of Nations (Afcon) semi-final match against the Super Eagles on Wednesday, 7 February, Nando’s South Africa has congratulated Bafana Bafana. Source: Nando's Nando's Nando’s South Africa has reacted with a post following Bafana Bafana defeat in the AfCon semi-final game Taking to Instagram, Nando’s South Africa shared a heart-warming post, congratulating Bafana Bafana for making it as far as they did in the tournament.
Elmo’s check-in: Iconic brands and influencer culture create a viral post
The post was also published at the end of January, which was Mental Wellness Month. Elmo’s post garnered over 200 million views, 18,000 replies and has been reposted by users over 58,000 times. Many users used memes and other visuals to add extra layers of comedy and sarcasm in their replies to Elmo. Numerous celebrities, brands and public figures engaged with Elmo’s post. It also captured the attention of news media, with outlets like the New York Times reporting on the story.
Elmo’s check-in: Iconic brands and influencer culture create a viral post
This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site.
Elmo’s check-in: Iconic brands and influencer culture create a viral post
Sesame Street’s Elmo recently checked in with users on X, asking: “How is everybody doing?” The post quickly went viral, with users sharing their personal issues ranging from stresses at work, the cost-of-living crisis to family problems. The post was also published at the end of January, which was Mental Wellness Month. Elmo’s post garnered over 200 million views, 18,000 replies and has been reposted by users over 58,000 times.
Elmo’s check-in: Iconic brands and influencer culture create a viral post
Sesame Street’s Elmo recently checked in with users on X, asking: “How is everybody doing?” The post quickly went viral, with users sharing their personal issues ranging from stresses at work, the cost-of-living crisis to family problems. The post was also published at the end of January, which was Mental Wellness Month. Elmo’s post garnered over 200 million views, 18,000 replies and has been reposted by users over 58,000 times.
Elmo’s check-in: Iconic brands and influencer culture create a viral post
Sesame Street’s Elmo recently checked in with users on X, asking: “How is everybody doing?” The post quickly went viral, with users sharing their personal issues ranging from stresses at work, the cost-of-living crisis to family problems. The post was also published at the end of January, which was Mental Wellness Month. Elmo’s post garnered over 200 million views, 18,000 replies and has been reposted by users over 58,000 times.
Canada TikTok ban bad for the business of politics
New Democratic Party leader Jagmeet Singh, the most prolific Canadian politician on TikTok with almost 900,000 followers, has deactivated his profile in a move that will undermine his party’s attempts to engage with young voters through social media. On February 27, Prime Minister Justin Trudeau announced TikTok would be banned on all federal-issued government devices due to security concerns over the Chinese-owned platform.
Canada’s decision to ban TikTok from government devices is bad news for the NDP’s election strategy
This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site.
Canada's decision to ban TikTok from government devices is bad news for the NDP's election strategy
© 2023 Tolerance.ca ® Inc. All reproduction rights reserved. All information reproduced on the Web pages of www.tolerance.ca (including articles, images, photographs, and logos) is protected by intellectual property rights owned by Tolerance.ca ® Inc. or, in certain cases, by its author. Any reproduction of the information for use other than personal use is prohibited.
Canada's decision to ban TikTok from government devices is bad news for the NDP's election strategy
New Democratic Party leader Jagmeet Singh, the most prolific Canadian politician on TikTok with almost 900,000 followers, has deactivated his profile in a move that will undermine his party’s attempts to engage with young voters through social media. On Feb. 27, Prime Minister Justin Trudeau announced TikTok would be banned on all federal-issued government devices due to security concerns over the Chinese-owned platform.
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Deinfluencing Shapes How We Think About Shopping, and Our Economy Valued at more than US$250 billion, the influencer industry is the centre of the digital economy.
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