A “degrading” ad for Bondi burger shop Goodtime Burgers featuring a patty sandwiched between a woman’s buttocks with the strapline “The freshest fun between the buns”Â has been banned by the Advertising Standards Board. The ad appeared in December’s issue of Bondi community magazine The Beast to promote the opening of a new Bondi Junction store, with the owner saying staff at the publication approved the ad before it ran.
Product placement is infiltrating social media influencers, but how long will it be before the platforms come for their piece of the pie asks Richie Meldrum? Beauty and popularity have always gone hand in hand. If you think back to the most popular kid at your school, chances are, he or she was blessed with nice hair, clear skin and fortuitous features.
The story behind one of Australia’s first Google Assistant products, why Woolworths created a long-term influencer strategy and how behavioural science is shaping stores have been added to the Mumbrella Retail Marketing Summit line up. Also added to the program is the story of how the Obela Dips brand was successfully launched and has helped drive a category, while new speakers have been added for the session looking at opportunities in China.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".