Gift wrapping saved Michelle Hensley's side hustle - and turned it into a full-fledged business. Her gift basket business, called Nifty Packaging Co., had a small profit margin. In 2018, after three years of running it, she started posting photos of her meticulously wrapped boxes on Instagram. Brands and celebrities - including Kim Kardashian - flocked to hire her for her "blind-edge" wrapping style, she says. Since then, Hensley has grown Nifty Packaging Co. into a full-time job.