Alexandra Marshall pulls back the curtain on the craft and artistry of the world’s fashion capital.Growing up with a Francophile mother, I had always half-suspected that Paris’s reputation as the world capital of style was her propaganda, coasting on the fumes of Chanel ads and old Audrey Hepburn movies.Then, in 2006, I moved here myself and realized how wrong I was. Those gamines ingénues in ballet flats and perfectly fitted little T-shirt dresses really are riding bicycles all over town.
"You start out in life good, as a baby,” says the photographer Mario Testino. “Then you get wild. And when you hit maximum, you turn it around, so that when you get old, you’re good again. I can tell you, I’m 62 now, but between the ages of 20 and 50, I was too busy partying and enjoying life to do much else.” Not entirely. Along the way, Testino managed to take a few pictures too.
Though Stella McCartney and Natalia Vodianova have done nine campaigns together, those photo shoots are but a small part of their nearly 20-year friendship. “I always wanted Stella’s to be the biggest brand in the world because of what it means,” says Vodianova, referring to McCartney’s commitment to sustainability. “What I do in fashion is more than fashion, and I’ve always wanted to engage with like-minded people in the process,” McCartney adds.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".