Allison Herman on Muck Rack

Allison Herman

Verified
Virginia Beach
As seen in: WTKR-TV (Norfolk, VA), The Denver Post
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Articles

How to Build an Engaged and Effective Ambassador Program

|
By Allison Herman Verified, Melissa Stewart
| ssheownsit.com
by Allison Herman, CEO of Dragonwing As a founder, one of the most powerful ways I’ve grown my brand is by tapping into the passion of my community. When I started Dragonwing, a performance apparel brand for girls, I knew our success would depend on authentic connections. I didn’t want just customers—I wanted a movement of young athletes and performers who truly loved what we created and could share that excitement with others. That’s where our ambassador program came in.
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