Hoda Kotb revealed that she will helm a brand-new talk show, Joy Rides, a year after departing the Today show to spend more time with her young daughters, Haley and Hope. The 61-year-old, who launched her wellness brand, Joy 101, in May 2025, shared on Instagram that her new show will air on YouTube in partnership with Joy 101 and QVC. "Hop in, @hodakotb is going for a Joy Ride! Where to? Doesn't matter. The best conversations happen when you're on the move," read the caption. "Six incredible guests.