Companies spend a lot on marketing communications. But is all that money well spent? Marketing ROI (mROI) helps companies measure the return on investment. For marketers (and other executives), there are several benefits associated with using this measurement, including: justifying marketing spend; deciding what to spend on, comparing marketing efficiency with competitors; and holding themselves accountable.
When it comes to conflict, most of us we either tend to avoid it or seek it out. Neither style is better or worse, but it’s useful to know what your natural tendency is and, when you get into a conflict with someone else, to put some thought into the other person’s style. Knowing how the other person typically reacts in a tense situation is useful information. assess the other person’s style and be aware of how your two styles interact.
We’re all taught that gossip — talking about someone when he or she isn’t there — is not only rude but also possibly hurtful to feelings or damaging to reputations. And yet everyone does it. It would be difficult to find an office where there wasn’t some sort of chatter about people who aren’t present. Should you be polite and stay above it all? Or does it make sense to get involved in this information sharing? What the Experts Say Gossip is an important part of life, not just office culture.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".