Amy Kean on Muck Rack

Amy Kean

Verified
England
As seen in: shots, Medium, The Guardian, HuffPost UK, The Drum, Campaign (UK), WARC, CIM Marketing Podcast, New Digital Age, Energy Source & Distribution, Pass It On by FUTURES Network
Cult leader. Sociologist. CEO of Good Shout & author of The Little Girl Who Gave Zero Fucks. Cultures editor @shotscreative. Co-creator @theDICEcharter
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Articles

Why trend decks are the biggest lie in advertising

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By Amy Kean Verified
| shots Verified
I’m a hypocrite. Fifteen years ago, I worked as a futurologist for an advertising agency, doing the same things I’m about to criticise. But everyone’s a hypocrite, including you. Do you ever reprimand your kids for eating too much sugary crap, then binge on biscuits when they’re not watching? Or complain that everybody on LinkedIn is ‘cringe’ when just last week you posted how ‘delighted and humbled’ you were to announce a sideways promotion?
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When did everybody become so stupid?

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By Amy Kean Verified
| shots Verified
Karen got tricky . The label, I mean. What began as a truism - describing a certain type of woman (entitled) representing a certain set of views (racist) with a certain brand of hair (short and blonde) and a certain kind of accent (American) pursuing a very specific outcome (speaking to the manager) - she was the 52% of white women who voted for Donald Trump in the 2016 election. As per the evolution of many memes, Karen became bastardised by the masses. Then it escalated.
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As AI enters the chat, how you speak has never been more important

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By Amy Kean Verified
| The Media Leader UK Verified
Partner content We need a revolution in how we speak. We need to reward original language and celebrate people who get straight to the point. Because the alternative is being completely forgotten. When was the last time you attended a panel at an industry conference and at least one person talked about “unleashing the power of real-time insights from a peer-to-peer perspective in an ever-changing agile ecosystem, moving at the speed of culture”? My guess is last week.
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