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Andreea Barbu on Muck Rack

Andreea Barbu

As seen in: Administrative Sciences, MDPI, Dialnet - Universidad de La Rioja, The Peak, araratonline.com, Agriculture Newswire
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Articles

How AI-Driven Marketing Communication Shapes Consumer Attitudes and Purchase Intentions: Evidence from Social Media Users in Romania

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By Andreea Barbu, Florin Ionescu, Camelia Kailani
| Dialnet - Universidad de La Rioja
Artificial intelligence has fundamentally altered how brands create, personalize, and deliver communication on social media, raising important questions about how these technological features shape consumer responses. This study investigates how two AI communication features (AI content optimization and AI transparency) influence brand attitude and purchase intention, with trust and perceived usefulness examined as mediating mechanisms.
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Study of Polyurethane Microplastics Removal from Water Using Smart Instalation

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By Daniela Simina Stefan, Andreea Barbu, Gheorghe Pauna
| Preprints.org
You are already at the latest version Microplastics, plastic particles smaller than 5 mm in size, have become a contaminant of priority concern in the environment. Microplastic pollution is a significant environmental challenge, highlighting the need for improved water treatment methods.
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Exploring the Relationship Between Socio-Demographic Factors and Consumers’ Perception of Food Promotions in Romania

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By Nicoleta Defta, Andreea Barbu, Violeta Alexandra Ion, Elena Narcisa Pogurschi
| MDPI
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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