After the WSTA taunted Philip Hammond with a “Scrooge” label ahead of the budget, the Chancellor clearly decided that piling duty increases on wines and spirits for a second time in 2017 would be an unpopular move by a minority government just ahead of Christmas. Duty froze over, but the trade was somewhat more split over the Supreme Court’s decision to uphold Minimum Unit Pricing in Scotland as 1 May 2018 was announced as the date for a likely 50p floor on the cost of alcohol.
The most visible part of this push, Spirits is a weighty but accessible magazine format brochure, devised as a useful tool and reference point for sales team, brand ambassadors and bartenders across a range of differing style outlets.
High strength alcoholic drinks such as cheaper cider will, however, be hit by a duty increase, in an attempt to curb problem drinking. Invoking the Christmas spirit, Hammond’s duty freeze provoked a cheer in the House of Commons, and one that doubtless will be echoed across the UK drinks trade. Commenting on the duty freeze, Miles Beale, chief executive of the Wine and Spirit Trade Association (WSTA) was in upbeat mood.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
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Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".