In mid-2025, Bumble’s founder Whitney Wolfe Herd returned to the company she had left fourteen months earlier and offered a blunt assessment of the industry she helped build. Today’s dating apps, she told Fortune, “are rooted in rejection and judgment [and] these are not healthy dynamics.” The stock market agrees. Bumble’s share price has collapsed more than ninety percent from its 2021 peak, erasing most of its US$13 billion valuation.