If you run a small UK MSP and your revenue still depends on shifting boxes — PCs, servers, firewalls — the maths is turning against you. Typical hardware markup for a channel partner sits between 20 and 28 per cent, and that figure has been falling for years as customers compare prices online and vendors squeeze distribution. Meanwhile, Canalys forecasts that managed services revenue across the channel will grow 13 per cent in 2025, outpacing overall channel growth of 9 per cent.