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Andrew Thomas on Muck Rack

Andrew Thomas

Kendal
As seen in: Medium, Forbes, HuffPost, Fox News, Entrepreneur, Fast Company, Inc., MarketWatch, The Conversation, Caltech and
Media consultant and former Editor of The Westmorland Gazette. Journalist with more than 30 years of experience.
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Articles

How to maintain energy while you manage business reality

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By Andrew Thomas
| Fast Company Verified
A specific kind of internal friction defines a marketing leader’s life, particularly during a high-stakes growth phase. On one hand, you are the chief enthusiast, responsible for fueling the creative engine, keeping the team inspired, and maintaining the belief that your brand can punch well above its weight. On the other hand, you’re a general manager navigating the world of operational physics.
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The First 5 Minutes of Any Shopify Performance Audit: What Actually Matters

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By Andrew Thomas
| Blubolt.com
Most Shopify stores believe their data is set up in an okay state. On the surface, everything appears to be working: revenue is coming through, dashboards are populated, and reports are being used to guide decisions. In reality, that’s rarely the case - and most will have attribution and data alignment questions at the forefront of internal discussions. Before looking at dashboards, segmentation, or any form of performance analysis, we spend the first five minutes doing something much simpler.
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Andrew Thomas, Author at MarTech Series

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By Andrew Thomas
| Martech Series Verified
Andrew Thomas serves as Vice President of Marketing with Acclaro, a technology-driven localization provider specializing in helping high-growth technology, media, and e-commerce companies expand into global markets. Andrew oversees all aspects of marketing, from brand strategy and positioning to storytelling and demand generation.
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