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Annabel Burba on Muck Rack

Annabel Burba

(She/Her)
  • Editorial Assistant, Inc.
New York
As seen in: Inc., MSN, Chicago Tribune, inc.com., Flipboard, The Star (Malaysia), Orlando Sentinel, The Virginian-Pilot, ConsumerAffairs, Magzter Inc., Wine Business Monthly and
Covers:  The emerging content creation industry and the companies who utilize social media to reach their customers. Social media/live shopping platforms, content creators, and viral marketing strategies.
Doesn't Cover: Roundups of food/drink/fashion/jewelry products.
reporting on the creator economy for @Inc | subscribe to Founder Focus here: www.inc.com/newsletters

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Reporting on the creator economy for Inc. Magazine.

Articles

Oprah Loved Their Charcuterie Boards. Now Their Next-Day Gifting Brand Makes $85 Million a Year

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By Annabel Burba
| Inc. Verified
Boarderie’s Aaron Menitoff and Rachel Solomon Fascitelli had to go scrounging for cheese to scale. [class^="featuredVideo-"] { display: none; } When the Covid pandemic brought Aaron and Julie Menitoff’s Palm Beach, Florida-based gourmet catering and events business, Wellington Hospitality Group, to a screeching halt, they teamed up with cheese monger Angel Jerez to turn their elaborate grazing tables into fresh charcuterie boards they could ship locally.
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His Boss Forced Him to Choose: His Job or His Side Hustle. He Bet on Himself and Built a $4.7 Million Business

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By Annabel Burba
| Inc. Verified
Daniel Garnier, founder of Signs by G, says he’s now focused on building the internal systems that will take his company to the next level. [class^="featuredVideo-"] { display: none; } When Daniel Garnier, 32, moved to Houston in 2015, the last thing he wanted to do was follow in his family’s footsteps. After spending the past few years helping his parents run their print and signage business in Miami, he didn’t view the industry as a vehicle for wealth—and he didn’t think it was very cool.
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Oprah Loved Their Charcuterie Boards. Now Their Next-Day Gifting Brand Makes $85 Million a Year

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By Annabel Burba
| Flipboard
18:39 22 hours ago Why Greece's $1 Billion Feta Industry Could Be At Risk Business Insider • 22h Greece produces more authentic feta cheese than any other country. The cheese is so valuable, it's nicknamed "white gold." But two forces are threatening Greece's historical grip on feta. A pair of diseases has led to the death of hundreds of thousands of sheep and goats. Meanwhile, other countries, including the US, are challenging Greece's legal claim to the name "feta" on the global stage.
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