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Anthony Capano on Muck Rack

Anthony Capano

  • Executive Vice President, Global Head of SaaS, Amplified Intelligence
United Kingdom
As seen in: Adweek, TechRadar, Ad Age, The Drum, Mumbrella, Martech Series, Total Retail, Australasian Leisure Management, Dynamic Business, Dynamic Business (Australia) and
Exec Vice President at Amplified Intelligence, Dad, Football fan, that my family puts up with
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Articles

Intuit Mailchimp flags how smarter reminders can turn young fans into ticket holders

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By Anthony Capano
| Australasian Leisure Management Verified
Intuit Mailchimp is flagging that with younger Australians missing out on events because the reminder didn’t reach them at the right time, event organisers are missing opportunities, lost revenue, lost momentum and potentially a lost fan. New research from Intuit Mailchimp shows that more than half of Australians aged 18–34 (56%) have missed out on buying tickets because they forgot about a sale or didn’t know when tickets went on sale.
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How retailers can design opt-in moments customers say ‘yes’ to

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By Anthony Capano
| Retailbiz Verified
With shifting algorithms and rising acquisition costs, owned channels like email and SMS matter more than ever. But earning a subscriber today takes more than just a well-worded popup. In Australia and New Zealand, people are especially selective about the brands they choose to hear from. According to The Art of the Opt-In: Why List Building is Only the Beginning, just 64% of ANZ consumers opt in to email and 50% to SMS, the lowest rates across countries surveyed.
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How nonprofits can connect with a new generation of supporters

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By Anthony Capano
| Fundraising and Philanthropy
Limited attention, high expectations and a desire for social impact – how nonprofits can cultivate lasting support from younger generations. Already an F&P Member? Log in Or become an F&P member and get access to fundraising insights, best practice, case studies, thought leadership and more. Exclusive Research and Benchmarks Dedicated Member Care Manager Learn more about our membership packages “F&P’s website, knowledge base, virtual workshops and more provide an invaluable resource.
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