In May 2012, Car and Driver partnered with YouTube to create a premium content channel. When I was brought onto the project, I had the responsibility of managing the Car and Driver brand on YouTube, managing search engine optimization (SEO), writing video titles and descriptions, creating social ...
Automotive technology and bicycles may seem like an odd pair, but in reality, the two modes of transportation are distant cousins. Before the automobile, there were bicycles, which helped usher in the age of motorized transportation. So a partnership in today’s modern era of high-performance supercars and technologically-advanced bicycles between an automaker and bicycle company isn’t any sort of a stretch.
Drones are everywhere right now. They’re buzzing about capturing high-definition video of scenic, awe-inspiring landscapes, creeping on unsuspecting beachgoers, and causing a ruckus for airports and security personnel around the world. The decreasing price of technology is putting these high-flying machines in the hands of just about anybody who wants one – for better or worse.
You already know Mercedes is now in the business of creating YouTube lists in search of those sweet, sweet internet views and clicks. There’s no better way to relay information to a hungry digital consumer than breaking things down into an easily-digestible listicle. So far, Mercedes has touched on its five must-have features, its top-five convertibles, and five untold stories from the automaker’s illustrious past. Now, Mercedes has a list of its must-have AMG features.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".