Ari Brandt
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Articles by Ari Brandt
in-app advertising Archives |
Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation
Verve Mobile Archives -
Analysis Verve CRO Erin Madorsky Outlines Revenue Goals Around Data, Video, Even Beacons We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach," Madorsky says. Analysis Cannes Lions: 5 Major Takeaways from 2018 Verve CEO Tom Kenney offers his take on what you may of have missed at Cannes this year.
Ari Brandt Archives -
Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation
Ari Brandt Archives |
Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation
Is the Word ‘Gamer’ Causing Marketers to Lose Out on Core Consumer Audiences?
I play mobile games, but don’t call me a gamer. As a mobile advertising veteran, I’ve seen just how misinterpreted the word “gamer” can be. On hearing “gamer,” many marketers immediately think of a young man in his parents’ basement, one hand in a bag of Cheetos and the other on a PlayStation controller. Today many marketers hold onto this perception and miss out on reaching their audience in a highly engaged, brand-safe environment.
Is the Word ‘Gamer’ Causing Marketers to Lose Out on Core Consumer Audiences?
I play mobile games, but don’t call me a gamer. As a mobile advertising veteran, I’ve seen just how misinterpreted the word “gamer” can be. On hearing “gamer,” many marketers immediately think of a young man in his parents’ basement, one hand in a bag of Cheetos and the other on a PlayStation controller. Today many marketers hold onto this perception and miss out on reaching their audience in a highly engaged, brand-safe environment.
How the pandemic transformed mobile apps into the new storefront
Ari Brandt, vice president, partnership development at ironSource How do retailers survive a pandemic when consumer behavior shifts primarily to the home’s convenience and safety? While retailers have adapted and evolved their ecommerce approaches in many ways, the pandemic arguably prompted them to bring mobile commerce solutions to the forefront, and most specifically, their app-based strategies. 88% of time spent on the mobile web happens in apps.
10 Things To Know About Online-To-Offline Marketing This Week
The integration with Alexa sees the popular chain expanding order-anywhere accessibility and advancing its voice strategy. Less than of the total search market share in the real estate vertical is not consistently held by one brand — meaning “smaller players absolutely have room to compete against the big guns,” says Conductor’s Christine Schrader. The emergence of companies like Brandless illustrates mindset shifts in the modern marketplace. Here’s what marketers need to know. 2.
Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation
Mobile consumers demand a two-way conversation with brands: opt-in is important to them, transparency is crucial. Every time their screen presents an ad unit — especially among younger shoppers, as our recent research tells us — they want to know what they’re getting from the creative experience and they want to understand what they’re giving in return.
Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation
Mobile consumers demand a two-way conversation with brands: opt-in is important to them, transparency is crucial. Every time their screen presents an ad unit — especially among younger shoppers, as our recent research tells us — they want to know what they’re getting from the creative experience and they want to understand what they’re giving in return.
How Verizon Connect Is Preparing Commercial Vehicles For The Connected, Autonomous Future
As almost all new vehicles leaving dealerships are a “Connected Car” to some extent these days, the services available for the Internet of Automotives are still catching up. Even more than consumer-facing demand for Smart Car services, commercial vehicles have been paving the way for a while. One of the entities advancing the role of Connected Car services for business vehicles is Verizon Connect.
How OkCupid's Provocative 'DTF' Local-Focused Ad Campaign Lifted Its Social Media Presence By 50 Percent |
As one of the early online dating sites, 14-year-old OkCupid has worked to make sure its message and attitude don’t become — pardon the pun — “dated.” Earlier this year, OkCupid began running its “DTF” campaign, primarily in urban areas populated by Millennials in cities such as New York, Austin, and Portland, Ore.
Data Is Great, But Delivery Is The Solution to Mobile Ad Problems
The latest ad industry buzz is all about how marketers can harness VR, AR, AI and the IoT to engage consumers. I’m excited about the potential, too. But before we attempt to tackle the next hot platform that has yet to reach scale, let’s spend some more time mastering advertising on the platform with the largest amount of media consumption:mobile. Mobile technology continues to make huge strides and has made interactive, on-demand media the new norm.
4 Tips for Maximizing the User's Advertising Experience
Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. Email Will be used in accordance with our Privacy Policy April 13, 2016 4 min read Opinions expressed by Entrepreneur contributors are their own. 2015, in many ways, was a year in which digital advertising failed the consumer, and many of these fed-up users finally took a stand with ad-blocking.
How emerging tech can solve ad desensitization
Advertising has lost sight of a very basic concept: The pleasure principle. In the “golden days,” the 1960s and 1970s, colorful creative in a full-page spread was enough to create buzz — and that’s not just Mad Men nostalgia talking. With the advent of the Internet, new technology had the power to make advertising more poignant; instead, the worst-case scenario happened. Brands, desperate to quantify efforts, settled for meaningless metrics like impressions and click-through rates.
4 Mistakes Your Mobile-Ad Strategy Needs to Avoid
A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately, that embrace occurred without a lot of forethought or strategy as to how this new medium would differ from earlier media channels.
Three Ways To Be A Hero With Your Mobile Ad Strategy
These days, most mobile advertising is counterproductive when it comes to building brand-consumer relationships. Ads served on mobile, for the most part, only succeed in annoying or disrupting consumers. Just look to the recent ad blocking conversations as evidence. Why is this the trend? Because advertisers disrupt user experiences at any given moment and frustrate them not only with poor-quality ad formats, but also with content that is completely irrelevant.
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
We’re safely in the age-of-the-smartphone, and yet brands continue to struggle to connect with consumers on mobile. It isn’t altogether surprising -- unlike desktop, mobile doesn’t provide a predefined space in which brands can approach consumers. Unfortunately, this means many brands continue to use antiquated desktop advertising strategies on mobile apps. Not only is the approach ham-fisted, but it undermines the core purpose of brand advertising: to create emotional connections with consumers.
Walk a Mile in Mobile Consumer's Shoes
Advertisers have a tremendous amount of data at their disposal — we all know that. This data can help them learn about their target segment, what makes them tick and what makes them purchase. But most advertisers use the data to serve ads, not finding out how they can serve their customers.
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