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Asa Hiken on Muck Rack

Asa Hiken

Verified
New York
As seen in: EMARKETER, Flipboard, Ad Age, Creativity, Automotive News, Crain's Chicago Business, Crain's New York Business, Marketing Dive, Retail Dive, Food Dive, CIO Dive and
tech reporter @adage
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Articles

Huge podcast turnover puts more pressure on advertisers to bet on the right partners

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By Asa Hiken Verified
| EMARKETER
The data: Most podcasts that debuted in 2025 have already gone dark, per Podchaser. Of the 193,413 new shows defined as “serious launches”—with more than two episodes released on multiple days—less than 40% are still actively publishing. The shows that have survived display correlations in terms of episode length, guest appearances, and publishing schedule. 48% of shows longer than 90 minutes are still running, as are 46% of those between 60 and 90 minutes.
Open in Who Shared Issue with article?

Consumers gravitate to AI shopping recommendations that show product cards

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By Asa Hiken Verified
| EMARKETER
The data: Product cards play an important role for consumers shopping on AI platforms, per ReFiBuy and Clickstream Solutions. US shoppers shared their screen with researchers as they navigated OpenAI’s ChatGPT and Google’s AI Mode, narrating their journey and decisions. This is what the researchers found: 83.7% of final product choices stemmed from a product card, which displays an image, a product name, a price, and additional details chosen by AI.
Open in Who Shared Issue with article?

Apple’s Safari crackdown threatens advertisers’ cross-channel measurement

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By Asa Hiken Verified
| EMARKETER
The news: Apple is once again cracking down on third-party tracking inside its ecosystem, impeding advertisers’ ability to measure campaigns that run through Safari. The new effort began when Apple rolled out iOS 27 last month, which restricted several identity providers, including The Trade Desk and LiveRamp, from using their tools in Safari. The Trade Desk was also blocked entirely from serving ads, but Apple said that was inadvertent and has since resolved the problem.
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