New innovations promise to make liquid lamination a more attractive option for printers. Ask a wide-format printer whether they prefer film or liquid lamination, and the answer is likely to be film. If they’ve tried liquid lamination at all, they usually complain that it’s messy, tricky to apply, and requires a lot of space for drying. But the narrative is changing thanks to a new generation of equipment and coatings as well as a more attractive cost structure.