Augustine Fou on Muck Rack

Augustine Fou

New York
As seen in: LinkedIn, LinkedIn News, slideshare.net, Medium, Forbes, Mashable, Substack, Ad Age, MediaPost, Campaign (UK), ClickZ and
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Articles

How Brands DIDN'T Grow -- The Need for Digital Rebalancing

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By Augustine Fou
| LinkedIn
We now have 15 years of revenue data that shows some of the largest advertisers in the U.S. simply didn't grow (low to negative 15-year CAGR compound annual growth rate) despite breathlessly shifting ad budgets into digital (ahem P&G). Source: IAB Annual Internet Revenues Report Why the last 15 years?
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Why Does Dr. Fou Hate Agentic AI So Much?

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By Augustine Fou
| LinkedIn
DISCLOSURE: written by Gemini In the rapidly evolving landscape of advertising technology, the concept of agentic AI has emerged as a high-stakes frontier. While the industry is buzzing with the promise of autonomous systems that can manage complex media buying with minimal human intervention, Dr. Augustine Fou, a leading expert in digital ad fraud and supply chain transparency, offers a sobering counter-narrative.
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Confused yet by AdCP, The Advertising Context Protocol? Here's an easy-to-understand explainer for the rest of us. READ for FREE here: Ad Context Protocol: Making Advertising Faster, Cheaper… | Karsten Weide

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By Pesach Lattin, Augustine Fou, Evgeny Popov, Peter Cranstone
| LinkedIn
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