Avi Shankar
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Articles by Avi Shankar
How fly fishing strengthens our connection with wildlife and fosters conservation efforts
Whether it's to reset our mental health or simply to take time out from the hurly-burly of work and urban life, many of us head for oceans and rivers to enjoy their restorative capacities. Encountering wild animals in these blue spaces contributes to the beneficial effects of being in nature and forms the basis of tourist economies the world over.
How fly fishing strengthens our connection with wildlife and fosters conservation efforts Original
Whether it’s to reset our mental health or simply to take time out from the hurly-burly of work and urban life, many of us head for oceans and rivers to enjoy their restorative capacities. Encountering wild animals in these blue spaces contributes to the beneficial effects of being in nature and forms the basis of tourist economies the world over.
The extended ‘chilling’ effect of Facebook: The cold reality of ubiquitous social networking
Prior research has established the phenomenon of the ‘Chilling Effect’ where people constrain the self they present online due to peer-to-peer surveillance on Social Network Sites (SNS). However currently uninvestigated is the possibility that the threat of such surveillance on these sites might constrain the self presented offline in ‘reality’, known here as ‘the extended chilling effect’. The purpose of this study is to examine the existence of this ‘extended chilling effect’.
Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies | WARC
Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies Peter Nuttall, Avi Shankar and Michael B. Beverland; Insights from Cheryl Stallworth Hooper This paper reviews the contributions of qualitative methods to the development of advertising as represented within the Journal of Advertising Research over the last 50 years.
How Too Much Information Can Stop People From Being Sustainable Consumers
Information overload? mjfrig/flickr, CC BY-NC-ND Most people would agree that living more sustainably is something to strive for. With £13bn worth of food being wasted each year in the UK and global temperature records being broken every three years, being green is more important than ever. But it’s a lot easier said than done. For the vast majority, trying to live a more sustainable lifestyle is restricted to the weekly recycling of bottles, paper, plastics and food waste.
How too much information can stop people from being sustainable consumers
Most would agree that living more sustainably is something to strive for. With £13bn worth of food being wasted each year in the UK and global temperature records being broken every three years, being green is more important than ever. But it’s a lot easier said than done. For the vast majority, trying to live a more lifestyle is restricted to the weekly recycling of bottles, paper, plastics and food waste.
How too much information can stop people from being sustainable consumers
Most people would agree that living more sustainably is something to strive for. With £13bn worth of food being wasted each year in the UK and global temperature records being broken every three years, being green is more important than ever. But it’s a lot easier said than done. For the vast majority, trying to live a more sustainable lifestyle is restricted to the weekly recycling of bottles, paper, plastics and food waste.
Comment: How John Lewis owns Christmas
Singing angels no longer herald the onset of Christmas – John Lewis’ Christmas advert does. Its release is highly anticipated and is guaranteed, more than any other Christmas advertising campaign, to get the British nation talking, tweeting and, of course, buying. This year’s advert stars #BustertheBoxer dog, who watches wistfully as local wildlife bounce on the trampoline that a father has struggled to assemble in the garden for his daughter.
How John Lewis owns Christmas
Singing angels no longer herald the onset of Christmas – John Lewis’ Christmas advert does. Its release is highly anticipated and is guaranteed, more than any other Christmas advertising campaign, to get the British nation talking, tweeting and, of course, buying. This year’s advert stars #BustertheBoxer dog, who watches wistfully as local wildlife bounce on the trampoline that a father has struggled to assemble in the garden for his daughter.
If Patagonia's business model is a paragon of virtue, should more companies follow suit?
“Buy Less; Choose Well; Make it Last” is a business philosophy long espoused by the doyenne of the British fashion industry, Vivienne Westwood. As a remedy to rampant consumerism and the throwaway culture of fast-fashion, a few clothing brands actively encourage their customers to buy less. But can buying less be good business? The renowned, outdoor-lifestyle clothing brand Patagonia clearly thinks so.
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