Google Analytics may be the most well-known self-service business intelligence (BI) application on the market, especially for customers specializing in marketing or advertising, and working with website or mobile data. While many BI apps will let you analyze your website's performance data, Google Analytics' maturity and ease of access keeps it top-of-mind for many people.
If the term "self-service business intelligence (BI) tools" makes you think you'll be using spreadsheets for your data analysis and graphing needs, then you're not alone. While Microsoft Excel and other spreadsheets have existed now for many years, spreadsheets aren't always the right tools for many BI tasks. Creating charts in Excel is often a frustrating hit-or-miss proposition because you don't always know what data you are trying to show at first.