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Barbara Bates on Muck Rack

Barbara Bates

New York
As seen in: Business Wire, Entrepreneur, Midland Daily News, PR Week, Traverse City Record-Eagle, PR News, PRovoke Media, PRmoment
Changing the game in global brand communications by challenging the norm. Going beyond PR, beyond borders and beyond B2B tech.
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Articles

Working With & Choosing the Right PR Agency: Top Tips

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By Barbara Bates, Mark Addison, Kate Krane
| Business Wire
Expert Insights on Building Effective Partnerships To shed light on how organizations can successfully collaborate with PR agencies, Business Wire hosted a webinar titled "PR Experts Discuss PR." Industry leaders shared their top tips for identifying the right partner and nurturing a productive relationship. Here are the essential takeaways from these seasoned professionals: 1. Clearly Define Your Goals and Expectations What are you aiming to achieve with your PR efforts?
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Unifying PR And Marketing To The Benefit Of Brands

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By Barbara Bates
| PRovoke Media Verified
Relationships are tricky things and even the best of them – those full of promise, passion and apparent compatibility – require effort and understanding. Make no mistake, that includes the ostensibly perfect match of PR and marketing. These two functions are at their best when combining in harmony to maximize value and impact, gears meshing sweetly together as part of a well-oiled machine. If only that were always the case.
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Lessons Earned: When the Competition is Your Friend

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By Barbara Bates
| PR News Verified
[Editor's Note: "Failure is the mother of success.” Thomas Edison tried thousands of light bulbs before he discovered his life-altering solution. Howard Schultz approached 242 investors with an idea for a chain of coffee shops. Nearly 220 of them refused the concept for Starbucks. It took Marie Curie years before she was able to isolate radium. In this PRNEWS series, a partnership with the Institute for Public Relations, industry leaders share a difficult lesson.
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