When shaping teams for new clients or a new campaign, it's not unusual for a client to request specific subject matter experts that are at the top of their field. It's easy to be seduced by impressive pedigrees and the false promise that a collection of proven experts will pave the fastest and surest path to success. However, the reality of what makes a great team is so much more complex than simply assembling a collection of high-performing individuals.
In a @fortune piece from earlier this year there is an evergreen list of Warren Buffet's best investment advice that is one to bookmark and read at least once a quarter. Some of his advice can be applied far beyond investing and has become a cornerstone of my career. Invest in yourself and your learning. Learn always, learn everywhere, from lots of sources. And just because we don't go back to school in the fall anymore doesn't mean it isn't the time to upgrade your learning plan.
As a child I remember eating sand which I am sure was well soiled. Just last week my eight week old daughter treated me to a casual vomit directly into my face. Also, I have been known to enjoy a Happy Shopper sausage roll every now and then. While all these things are pretty unpleasant, none of these reached my gob as part of some relentless quest to attract attention, fame and fortune.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".