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Barbara Bernard on Muck Rack

Barbara Bernard

As seen in: HuffPost, Forum Stories (World Economic Forum), Penn Live Patriot-News, MassLive, The Republican (Springfield, MA), Wednesday Journal of Oak Park and River Forest, Modern Marketing Today, Dakota Dunes North Sioux City Times
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Articles

Where Chaos Reigns

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By Marc Hausman, Barbara Bernard
| Modern Marketing Today Verified
Welcome to the Field! Accountability to more than one boss is unwise if you desire a long, prosperous, and productive career. It’s a challenge to manage and meet the expectations of a single supervisor. Now double or triple that. Or dare I write, multiply it by four. You have just crafted an environment with a host of challenges. Yet, this is the exact scenario that confronts business-to-business marketers who support field sales teams or industry business lines.
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Caribbean tourism has been decimated by COVID-19. But the private sector can cushion the blow

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By Barbara Bernard
| Forum Stories (World Economic Forum)
• Most Caribbean countries will be exposed to the sudden drop in tourism. • Government will need private-sector help to fill the gap. • A condition of resuming business could be employing furloughed tourist workers as cleaners and temperature-checkers. We are all in the same COVID-19 storm, but not all countries are in the same boat. Here in the Bahamas, 70% of our GDP is generated from tourism. Tourist-based economies like ours throughout the Caribbean region have limited social safety nets.
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Israel can teach us much about guns

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By Barbara Bernard, Rob Ruffulo, Ramona Lopez, Lia Ruttan
| Wednesday Journal of Oak Park and River Forest Verified
The massacre at a high school in Parkland, Florida has again ignited the gun debate in the U.S. In this debate, Israel has been cited frequently by pro-gun enthusiasts as a potential model for the U.S. to emulate. In researching the contention that Israel is a "gun utopia," I have discovered that in Israel: Gun ownership is far lower than in the U.S. With a population of 310 million, there are roughly 310 million firearms here.
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