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Articles by Barbara Smit
Rossignol strides ahead in trail running, Nordic skiing and China
Photo: Vincent Wauters/ Rossignol Group The Rossignol Group is building up specialist distribution for its trail running gear, which is instrumental in its efforts to turn into a complete mountain sports brand. Vincent Wauters, the French group’s chief executive, said in Chamonix last month that the trail running range launched two years ago has grown by about 70% in its second season.
Growing trail running market targeted by more brands and marketing spend
This article is available to all readers as part of a partnership with Sports + Outdoor Uncovered, a monthly update by Dan Trapp about the people and trends shaping the industry. Other contents from Sporting Goods Report are exclusively for subscribers. UTMB coverage includes exclusive news and interviews with leadership at Fuga, Nnormal, Inov8 and Rossignol, among others.
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Pitch Invasion by Barbara Smit
Synopsis Unlacing the story of how sport became so full of money… Today, sport is big business, and Adidas and Puma are two of the...
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: Barbara Smit: 8601400285008: Books - Amazon.ca
It's a long road between the Nazi spectacle of Adolf Hitler's 1936 Olympic Games in Munich and the media frenzy of David Beckham's 2007 move to Los Angeles, but there has been one constant during the intervening years of athletic history-sports shoes. This book traces the evolution of Gebrüder Dassler, a Bavarian shoe company founded by two brothers whose vicious feud led to the creation of two rival, iconic businesses: Adidas and Puma.
Business books of the decade
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The Battle for the Soul of Capitalism
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Financial Times
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