Nike has bulldozed rivals for decades by building the dominant global sneaker production and distribution system and flooding the airwaves with catchy marketing. But the company faces its most imposing test in years, as Internet shopping explodes, competition ramps up, and people cut back on sneaker and apparel purchases. Nike’s scale is less of a competitive advantage than it used to be, so the company is changing tactics.
Facebook investors don’t seem to care much about fake news, pay equity or shareholder voting rights. That’s the casual takeaway from the results of votes at Facebook’s annual meeting last week. But the fine print makes it clear that there’s one person in particular who’s skeptical about scrutinizing those issues: Mark Zuckerberg. Zuckerberg controls a majority of Facebook’s voting rights despite holding just a 14% stake in the company.
Wonder Woman’s tremendous opening weekend performance has Hollywood feeling optimistic. But one analyst cautions that the blockbuster hit can’t save an otherwise lackluster quarter for movies in the U.S.Wonder Woman, distributed by Time Warner’s Warner Bros., took in about $103 million at the domestic box office in its first weekend, better than analysts had expected (it also pulled in more than $120 million overseas).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".