Battered GNC Scrambles

Last year proved to be an innovative year for marketers, with new tools like Facebook Live, Instagram Stories, and Snapchat bringing them closer to their customers than ever before. But what do businesses need to do in 2017 to keep their product top of mind? In addition to embracing video platforms on social media, to stay ahead of the curve, marketers would do well to incorporate mobile surveys, emojis (that's right—emojis), and micro-targeted ads on Facebook into their 2017 strategy.

It’s a little late for automakers to alter their course for this year’s Super Bowl, but perhaps it’s not too early to start thinking about next year. Online auto shopping site CarHub.com has some interesting data regarding which vehicles are the best fit to be marketed before the mammoth Super Bowl audience. CarHub.com offers a personality quiz —  CarTron — to help shoppers identify the right car or truck for their personality and needs.

It's exciting times as The 6 Nations rugby tournament kicks off this weekend. It's particularly interesting, new research suggests, for those who are adept at tracking their content being shared across so-called "dark social." That's private messaging, member forums and emails and pretty much any type of sharing other than the tip of the iceberg carried out in public on a Facebook wall or Twitter feed.