It would be difficult to find two developments that are more ironic. But if you think about where Facebook is headed, it may make sense. On the one hand, online publishing is dealing with the Facebook algorithm tweak that will mean fewer news stories appearing in the average user's feed. Zuckerberg has clarified that this means the news stories that people share and comment on the most are the ones that will be most likely to get the greatest public exposure.
After a year or so of scaring people to death over GDPR, the latest trend is for marketing gurus to convince businesses that the new data protection rules, which become law on May 25th, are not so scary. They are an opportunity. That's not exactly the case with eMarketer's latest research, which takes a very interesting angle. Rather than the usual questions over who is ready and who is not, its latest figures reveal what consumers are thinking of doing. And it's a little shocking, to say the least.
Does anyone have a clue what Facebook is expected to find regarding the Brexit vote and Russian trolls? And what is anyone supposed to make of whatever it is they may find? Pretty sure I haven't got a clue? We've already had the finding that less than a dollar was spent by a Russian agency on pro-Brexit ads during the campaign. Still, the Government wasn't satisfied, and now we have a commitment from Facebook that it's going to look at the issue again.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".