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Sean Hargrave on Muck Rack

Sean Hargrave

Verified
England
As seen in: Raconteur, The Guardian, Medium, The Telegraph, WIRED (UK), The Drum, Econsultancy, MediaPost, Campaign (UK), PR Week, Marketing Week, WARC and
Content and comms - freelance journalist, white paper writer media trainer and communications. Tech, start-ups and digital marketing. CFC fan. Dad of 3.

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Articles

Netflix expects to double ad revenue in 2025

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By Svilena Keane, Adam Boucid, Sean Hargrave Verified
| Media Cat
Netflix increased its total revenue by 16% to $10.2bn in the last quarter of the year. During its quarterly earnings call yesterday, the streaming giant also shared that it exceeded its Q4 ad revenue target, doubled ad revenue year-over-year, and now expects ‘to double it again’ in 2025. According to a shareholder letter, Netflix wrapped up the year with 302 million subscribers — 19 million of which were added in Q4.
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Brands' fear of news is destroying online journalism

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By Louise Antoniou, Grace Gollasch Verified, Ross Negus, Sean Hargrave Verified
| Media Cat
Programmatic technologies have made ad placement efficient and accessible, but brands’ fear of advertising near news content has resulted in a drop in the average revenues of independent news publishers. In recent months, this issue has gained urgency.
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Pengu Airdrop: Crypto Project Launches Token Distribution Event

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By Sean Hargrave Verified
| Medium
Sean Hargrave · Follow 8 min read · -- The Pudgy Penguins ecosystem is making waves with its new PENGU token airdrop. This event marks a big step for the popular NFT brand as it expands its reach. Eligible participants can claim their share of 25.9% of the total 88.88 billion PENGU tokens over an 88-day period starting December 17, 2024. PENGU aims to boost community engagement and grow the Pudgy Penguins brand.
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