Becky Schilling on Muck Rack

Becky Schilling

Verified
New York
As seen in: EMARKETER, Nation's Restaurant News, Supermarket News, FoodService Director, New Hope Network, Restaurant Hospitality, The University Daily Kansan
Editor-in-chief for Food Management magazine--covering all things non-commercial. NYC by way of Texas. Views are my own.
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Articles

What the Amazon and Netflix ad alliance means for commerce media’s future

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By Becky Schilling Verified
| EMARKETER
Last week’s Amazon-Netflix partnership represents a convergence between commerce media and streaming TV that promises to blur the lines between brand-building and performance marketing while raising fundamental questions about which budgets, which teams, and which strategies will control advertising's future. “I think the surprise was that it was two major, high-profile names,” Jamie Finstein, vice president, media center, at the Interactive Advertising Bureau (IAB), said of the move.
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5 key stats on the modern CMO: Budgets, AI tools, and responsibilities

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By Becky Schilling Verified
| EMARKETER
As marketing becomes more directly tied to revenue goals, the ability to measure and report on its impact has declined. Some of that can be attributed to signal loss as the industry moves away from third-party tracking to more privacy-safe identifiers. Today’s audiences are also spread across multiple channels and devices. This makes it harder to track the customer journey and attribute results to specific marketing efforts. "The role of a CMO...
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Retail media 2025: Insights on innovation, growth, and standardization

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By Becky Schilling Verified
| EMARKETER
Retail media was the fastest-growing ad channel we tracked in the US in 2024. While that growth will slow slightly (from 20.4% to 20.2%) in 2025, it’s still primed for innovation—and challenges. Here’s what our analysts and podcast guests had to say about retail media, with insights into what it means for 2025.
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