Ben Robins on Muck Rack

Ben Robins

United Kingdom
As seen in: NPR, Flickering Myth, Sounds Profitable (Podcast), Lexology, Mondaq, HeyUGuys, Handelszeitung, Money Marketing, The Edge, Sounds Profitable and
All3Media New Writers Collective ✍️ @LosingItUK @TheLastJeffFilm 🎬
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Articles

The Purchase Funnel

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By Ben Robins
| Sounds Profitable
By Ben Robins Last time, we looked at why UK 18-34s trust podcast advertising more than any social platform. Trust is interesting. But trust that doesn’t lead anywhere is just a nice statistic. So what happens after the trust? The Headline Number 44% of UK 18-34 podcast listeners made a purchase after hearing a podcast ad. That’s against 29% across all ages, and just 17% among the 55+ audience. The age gap here is enormous — more than double from oldest to youngest.
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The Trust Dividend

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By Ben Robins
| Sounds Profitable
By Ben Robins My two daughters (now aged 21 and 13) barely know what a linear TV schedule is. To them, the idea that you’d sit down at a fixed time to watch a fixed programme, and then wait through whatever comes next, is genuinely charming. Like a museum exhibit of how old people used to live. They grew up with an abundance of choice and have learned to be selective. YouTube, Netflix, Prime Video, every on-demand channel and service ever built. Control is their default.
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In a Nation of Ad-Avoiders, One Medium Breaks Through

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By Ben Robins
| Sounds Profitable
LAST CALL: Today (Wednesday May 13) at 2:00 p.m. EST, Sounds Profitable’s Tom Webster and Bryan Goldmark of Locked On will be debuting Trust and Attention: Why Sports Media Wins (and How Brands Prove It)in a live webinar. The report provides an expanded dive into the unique value of the sports podcast audience. Grab your virtual seat now! Nearly half of UK adults — 47% — cannot recall a single brand from advertising they’ve seen or heard in the past week. Not one.
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