Benjamin Snyder is an editor for CNBC Make It where he covers leadership and sports business.
In the past, Ben served as Associate Editor at Fortune Magazine where he led the website's news coverage. He was also in charge of launching the website's sports business vertical. Ben earned a master's...
If you're looking for a job, it's important to ensure your resume stands out above the rest, especially if you're just out of college and trying to start your career on the right track. Yes, it can be tough to find the motivation to update a resume that's a few months old. But if you put in the time, it will likely pay off. Amanda Augustine, career advice expert for TopResume, tells CNBC Make It that there are three major things to do to improve your chances of scoring a job.
These days, anyone looking for a job needs to have a LinkedIn profile that's regularly updated, says Augustine. "Not only is this social media platform a great place to start building your professional brand and make connections," she says, "but employers expect to find you on there." A majority of employers are using LinkedIn regularly "to search for and evaluate job applicants," says Augustine. "Make it easy for them to find you by including the link to your profile at the top of your resume."
By Benjamin SnyderSilicon Valley’s most powerful imagination belongs to a very powerful CEO. That’s according to recent data from job search firm Paysa, which used IBM’s supercomputer Watson to determine that Apple CEO Tim Cook is the tech industry’s “most imaginative” leader. Cook is followed by Amazon’s Jeff Bezos, Oracle’s Larry Ellison and Cisco’s Chuck Robbins. It’s clear why “having or showing creativity or inventiveness” would be important for tech titans.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".