Benjamin Snyder is an editor for CNBC Make It where he covers leadership and sports business.
In the past, Ben served as Associate Editor at Fortune Magazine where he led the website's news coverage. He was also in charge of launching the website's sports business vertical. Ben earned a master's...
Some of the most successful leaders in technology today, including Satya Nadella, Bill Gates and Mark Zuckerberg, have a strong personality trait in common: assertiveness. Paysa, a site that provides salary information and data for job-seekers, used IBM's supercomputer, Watson, to determined the top 11 most assertive tech leaders in Silicon Valley and around the U.S., scoring them on a a scale from 0 (less assertive) to 1.0 (most assertive).
First there was bitcoin, now there's ethereum. The cryptocurrency, along with its associated blockchain software platform, has gained popularity recently and is considered an alternative to bitcoin. Ethereum is up 4,100 percent year to date, CNBC reports, and made headlines this week when its price plummeted from $319 to just 10 cents in seconds. (It later rebounded.) But what people may not realize is that ethereum's founder, Vitalik Buterin, is only 23 years old.
The Clorox Company's Benno Dorer, the most "beloved" CEO in the U.S., according to a recent Glassdoor survey, says the No. 1 piece of career advice he gives people is to "forge your own path." Dorer, who received a 99 percent approval rating from employees surveyed for the job site's Employees' Choice Awards, says, "One thing that I tell people is that there's no blueprint. There is no one-size-fits-all."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".