European editor of 9to5Mac.com
Of interest for potential review:
- Smart home/home automation technology ONLY IF HomeKit-compatible or Matter certified (and no security cameras, thanks)
- Health-related tech, provided it connects to an iPhone app
- Videography kit, if it's designed for use with an iPhone or controlled by an iPhone app (but no iPhone lenses, please!)
- High-end Bluetooth headphones from respected audio companies
- High-end speakers from respected audio companies ONLY IF they support AirPlay 2
- High-end accessories (think anodised aluminum, wood, leather)
- Cycling gadgets (provided they have an iPhone app to make it relevant to us)
- Action cams with unique features (no straightforward GoPro clones, and ditto on the iPhone app)
This isn't an exhaustive list – in general, think: Apple-specific, premium, hi-tech
Of interest for potential news coverage:
- Feel-good stories with a specific Apple product angle (Apple Watch helping people with disabilities, etc)
- Zero-day vulnerability discoveries for iOS or macOS
Here are some things that definitely DO NOT interest me:
- Deals/discounts/offers
- Surveys unless Apple-specific and a properly-sourced sample
- Apps
- Bluetooth speakers
- Power banks or chargers
- Security cameras
- Robot cleaners unless there's something unique about them
- Games, stickers, children's toys
- Low-end products
- Crowdfunding campaigns, unless fully-funded and a fully working review sample available at the time of pitching
- Things with no relevance to an Apple site
- Company news (financials, acquisitions, personnel changes, etc) unless it's an acquisition by Apple or Google
- Your client commenting on something
For model-specific accessories, this is the Apple kit I have currently:
- M1 Max 16-inch MacBook Pro
- M1 13-inch MacBook Air
- 12.9-inch iPad Pro (2018)
- 7th-gen iPad mini
- iPhone 16 Pro Max
- Original HomePods
Please note: I'm based in the UK, but the majority of our readership is in the US, so review products need to be sold in the US. It doesn't matter whether or not they are sold in the UK.
