It's hard to believe that Kristi Noem spends time without makeup, considering how heavy her daily makeup style is. Noem's been accused of cosplay during her newly appointed position, dressing up as ICE patrol, a prison warden, and even a nurse. It all feels like a world of dress-up and make believe to her. But Noem's love of makeup is the ultimate cosplay, because her complete embrace of the MAGA Barbie identity signals her deeper sentiments.