Not long ago, Geoffrey Chorbajian, 42, a former senior fundraiser for an environmental nonprofit and current stay-at-home dad, noticed that his blue jeans had a hole in them. To most people this is a normal occurrence, or at least not cause for undue concern, but to Chorbajian it was a catastrophe. That’s because he’s a dyed-in-the-wool denim lover. He buys around six pairs of jeans a year at a few hundred dollars a pop, though he acknowledges at one time buying as many as one pair per month.
The story of Esben and the Witch is pretty dark, as far as fairytales go. First published in 1897, it is the tale of twelve brothers who leave home to make their own fortunes. Throughout the story, the youngest brother, Esben, is called in to save the collective ass of his eleven other brothers. But by the end of the narrative, Esben has killed 14 people and stolen more than a few priceless objects.
In late December, as the country was beginning to reckon with the national convulsion that was the presidential election, I flew from New York City to Tyler, Texas, a smallish town in the eastern part of the state. From the air, Tyler is a tight constellation of lights twinkling against the heavy dark encircling it, the aptly named Piney Woods: lush, humid, and Bigfoot country.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".