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Bill Lee on Muck Rack

Bill Lee

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Articles

It’s Difficult to Outperform Talent

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By Bill Lee
| LBM Journal Verified
From the day I was old enough to hold a ball, I loved to play whichever sport that was in season. One of the great things about being a kid was that you didn’t have to be great, you just had to have fun. When I was a kid, we didn’t even have Little League, so our natural talent was all we had, and often times our talents peaked early. Today, it seems like kids are receiving almost professional training from the day they arrive at kindergarten.
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Part 2 of 2: Increase market penetration by increasing new accounts

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By Bill Lee
| LBM Journal Verified
In my first article on this topic in last month’s issue, I said that the First Call was the most important factor in getting a prospect to buy from you. Your goal on the First Call is not to get an order, but to earn the prospect’s respect. Practice and plan the call then, with a firm handshake, look the buyer in the eye, and say with confidence, “My name is [insert name here]. I represent [company name]. From the research we have done, your company meets our ideal customer profile.
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Part 1 of 2: Increase market share by increasing your new accounts

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By Bill Lee
| LBM Journal Verified
The methods and approaches leading to a sale on a new account are increasingly becoming a science. No matter what you may believe, salespeople are not created equal. Those that follow the proven disciplines are significantly more productive. When a salesperson has mastered the art of selling new accounts, they will avoid losing sales as a result of factors they cannot control. Examples include the economy, bankruptcies, bad credit, interest rates, availability of capital, etc.
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