Published: June 23, 2026 at 9:08 AM Sign up for our Newsletters Published: June 23, 2026 at 9:08 AM Amazon Prime Day is back, and this year’s event is bigger than ever. The annual sales event officially kicks off on Tuesday and runs for four days, giving shoppers access to more than a million discounted products across dozens of categories. What started in 2015 as a single annual sales event has expanded significantly over the years.