There’s no shortage of handwringing over the loss of trust in news. I find this focus misguided. You cannot control others, and this is a time of low trust in all manner of institutions. Often, the concerns about trust are subtly put on the audience, as if the news industry is being victimized, rather than focusing on the product. The new Reuters Institute Digital News Report shows this. Consumption is shifting to platforms and creators despite people ranking them as less trustworthy.