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Bob Phibbs

As seen in: Retail Today with Bob Phibbs, The Retail Doctor, RetailWire, Apple Podcasts, Hello Monday with Jessi Hempel, LinkedIn, Forbes, Entrepreneur, Substack, VentureBeat, Crain's New York Business, Retail Dive, Chain Store Age and
Bob Phibbs, the Retail Doctor helping luxury brands + retailers grow sales by 20-40% in 12 months or less | Conductor | Creator of SalesRX.com
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Costco is giving out free samples ... of water. Now, on the surface, that sounds - and indeed looks - somewhat odd. After all, when associated with Costco, the word "sample" conjures up mini pizzas,… | Neil Saunders | 35 comments

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By Neil Saunders, Bob Phibbs, Charl Coetzee
| LinkedIn
Costco is giving out free samples ... of water. Now, on the surface, that sounds - and indeed looks - somewhat odd. After all, when associated with Costco, the word "sample" conjures up mini pizzas, cubes of tasty cheese, or perhaps a more exotic crostini. But that kind of misses the point. Different brands of water vary in taste. And by allowing customers to sample its own brand, Costco may well nudge them into buying a 40-pack and making that a regular purchase.
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Tell Me Something Good About Retail

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By Bob Phibbs
| redcircle.com
SHOW / EPISODE 52m | Jul 9, 2026 Retail futurist Doug Stephens is the founder of Retail Prophet and author of The Future of Competitive Advantage. The conversation is idea-dense and politically expansive; a concise framing paragraph on the episode page will help listeners understand that this is a retail/business conversation through the lens of economics, democracy, and long-term competitiveness.
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Tell Me Something Good About Retail

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By Bob Phibbs
| redcircle.com
SHOW / EPISODE 26m | May 6, 2026 Brian Travilla with OffScript returns to discuss his evolution from retail leader to Amazon executive—and what happened when that chapter abruptly ended.
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