Media and writing have always been a part of my life. I grew up with a news anchor dad, produced my high school's newsletter, edited and wrote for my college newspaper for 4 years, interned as a PR/marketing assistant, produced 3 award-winning short films, took tutorials on C.S. Lewis and Women's...
This past week, I hopped on a short flight to Los Angeles to attend VidSummit 2017. If youâ€™re not familiar with the event, itâ€™s a conference dedicated to the business of video marketing run by none other than one of the most well-known video marketing consultants around, Mr. Derral Eves himself. A few colleagues of mine in this industry insisted I had to check out VidSummit, so I went all-in and bought an ultimate access pass.
At first glance, the nondescript stucco structure in front of me could have been any other office building in Austin, Texas. But if the millions of Rooster Teeth fans around the world knew where this unmarked and (mostly) undisclosed establishment was, it would be their ultimate mecca. Why? Because hidden behind its doors are the staff, projects, and secrets of the digital production company’s entire animation department.
That’s the average return on investment that video email marketing â as opposed to plain old text â can give you. But what if you’re still unsure about getting involved in the whole video thing? Isn’t there something else you can do to make your emails stand out from the crowd so they’re memorable to your subscribers? Yes, there is (good thing you asked)! The answer is to put animated GIFs in your email marketing campaigns.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".