Media and writing have always been a part of my life. I grew up with a news anchor dad, produced my high school's newsletter, edited and wrote for my college newspaper for 4 years, interned as a PR/marketing assistant, produced 3 award-winning short films, took tutorials on C.S. Lewis and Women's...
Amazon boasts thousands of free streaming titles through Prime Instant Video, but U.S. Amazon subscribers apparently prefer watching video on Netflix. Intelligence research firm Strategy Analytics found 40% of Amazon Prime subscribers in the U.S. are more likely to only use Netflix for video streaming purposes. Strategy surveyed 5,000 internet users between the ages of 18-74 from the U.S., UK, Germany, and France.
Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes theyâ€™re watching relatable influencers, and other times theyâ€™re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies.
The new year is here and as savvy video marketers, you likely have a solid idea — if not a completed plan — for what your video marketing strategy will look like in 2018. For some of you, this will look like beefing up your current video output, or honing in on your editing or storytelling skills. Others of you are focusing on how to drive more engagement with your content.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".