Media and writing have always been a part of my life. I grew up with a news anchor dad, produced my high school's newsletter, edited and wrote for my college newspaper for 4 years, interned as a PR/marketing assistant, produced 3 award-winning short films, took tutorials on C.S. Lewis and Women's...
Another month has passed, and we’re now into quarter two of 2017. While we all might be wondering where the time has gone so far this year and looking forward to the rest of this quarter, video publishers and marketers would do well to pause for a moment and look back on those brands who found worldwide success in March on platforms like YouTube, Facebook, and Instagram.
In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it's important to pause for a moment and remember that stats aren't everything, even in this technology-driven world.