Brent Csutoras on Muck Rack

Brent Csutoras

Miami
As seen in: Search Engine Journal, Hello Monday with Jessi Hempel, LinkedIn, Medium, Inc., Flipboard, Business 2 Community, MarTech
Reddit Marketing Strategist with nearly 20 years of experience and Managing Partner at Search Engine Journal (@sejournal)
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Articles

Three Reddit Mechanics Most Marketers Get Wrong

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By Brent Csutoras
| LinkedIn
For most marketers, Reddit is still one of the hardest places to figure out. Even people who have been on the platform for a while miss some of the most important mechanics, the ones that decide whether a brand succeeds there or gets thrown out of the community. I recently sat down with Kevin Henrikson and Jason Shafton on the Founder Mode podcast to talk about Reddit, Inc. and why LLMs keep citing it.
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Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page

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By Loren Baker, Kevin Henrikson, Brent Csutoras
| Search Engine Journal
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height lens, SERP result size, and SERP share of voice, and made the case that SEOs need to reframe their channel as brand impressions, not just clicks.
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Inside AI Max, PMax & Smart Bidding: How PPC Managers Regain Control

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By Loren Baker, Kevin Henrikson, Brent Csutoras
| Search Engine Journal
For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword and campaign structure, ad copy, and landing pages. All these factors contributed to conversion performance in some shape or form. When performance changed, the explanation was usually traceable. For example, a new keyword theme improved conversion rates. Or, a bidding strategy increased efficiency.
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