In the last decade, I founded Alpha Brand Media (owner of Search Engine Journal), launched one of the first social media boutique agencies (which was later acquired), and founded both Kairay Media and Pixel Road Designs, which have worked with a wide variety of companies, from small to Fortune 500 businesses. I have spoken at many of the top marketing conferences around the world, such as Pubcon, SEJ Summit, Adtech, Affiliate Summit, SMX, Infopresse, SES, and many more.
Google is known for being the search engine of the world, and that is in part due its algorithm and their minor and core updates aimed at improving searchers’ user experience. Among the widely talked about algorithms in the industry are Google’s April 2015 “Mobilegeddon” update and their second mobile-friendly update in May 2016, all in preparation of an inevitable switch to a mobile-first index, which we are likely to see in early to mid 2018.
I think it goes without saying that just about everyone in the digital marketing space is looking to become an influencer in one way or another. Whether you want to improve your authority amongst potential clients, find yourself speaking at a conference, or even publish your own book, you first need to build your overall authority and influence.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".