Thanksgiving is a time for family we haven’t seen for too long, lounging on the couch for hours at a stretch, and sitting down to a table of beloved traditional foods that, nonetheless, are notoriously difficult to pair with wine. Solving this annual November drinking conundrum is a deeply personal issue, and everyone seems to have their own strategy for how they imbibe on the big day. There are the Pinot Noir devotees, the believers in Beaujolais, the religiously Riesling-focused.
My whisky collection is divided up by region and country of origin, and over the course of this past year, the Asian shelf has threatened to grow move overburdened with bottles than its Scottish, Irish, and American counterparts. Based on recent sales statistics, I’m not alone. According to Nielsen Answers On Demand, Japanese whisky has grown more than 43% in volume and 21% in value for the 52 weeks ending October 7th.
This year, several of California’s most notable wine producers are celebrating anniversaries that are important not just as special occasions themselves, but because they give wine-lovers a chance to consider just how substantially the industry has changed since each of them began producing wine decades ago. There are also substantial lessons for success in business in general to be gleaned.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".