Boston-area PR gal
Articles by Brooks Wallace
Modern identity management: the channel’s opportunity
With the ever-changing digital landscape, businesses today must manage more digital identities than ever before. For example, employees often have multiple digital identity profiles across tens if not hundreds of different applications, while third parties – such as consultants, supply chain partners and clients – may also need access to a company’s infrastructure.
Modern identity management: the channel’s opportunity
With the ever-changing digital landscape, businesses today must manage more digital identities than ever before. For example, employees often have multiple digital identity profiles across tens if not hundreds of different applications, while third parties – such as consultants, supply chain partners and clients – may also need access to a company’s infrastructure.
Three cyber trends to look out for in 2023 - and how they’ll impact the channel
Against a backdrop of increasingly cloud-based infrastructure, threat actors are constantly finding novel ways of exploiting the ever-expanding ecosystem of cloud technology. From ongoing ransomware attacks to a growing number of supply chain related data breaches, cyber incidents are becoming progressively more sophisticated, leaving organisations vulnerable. And with 95% of workloads set to be deployed in the cloud by 2025, cybersecurity solutions (and the channel) will have to respond.
Blockchain.com Makes History, Builds the World’s Largest Satoshi Bitcoin Whitepaper
MIAMI, FL, USA, April 1, 2022 /EINPresswire.com/ -- Blockchain.com, the world’s most popular way to buy, sell, and trade cryptocurrency, made an announcement today sure to rock the crypto art world: the commissioning of a 100-foot-tall Bitcoin whitepaper monument, the largest in history. The installation, set to adorn the atrium walls of the Blockchain.com Building in Wynwood, will pay homage to pseudonymous Bitcoin creator, Satoshi Nakamoto, and the whitepaper that started a movement.
Deep Learning: It’s Not Too Good to Be True – It’s Genuine Progress
Deep learning has come on leaps and bounds in recent years and is fast-tracked to becoming one of the most revolutionary technologies in cybersecurity. As a subset of artificial intelligence (AI), deep learning is often confused with associated technologies like machine learning (ML). Still, its capabilities go above and beyond these less advanced solutions.
Dela Electronics Ransomware Attack
By Brooks Wallace (pictured) VP EMEA, Deep Instinct Delta Electronics’ security policies were crucial in mitigating the impacts of the ransomware attack they suffered at the hands of the Conti ransomware gang. The Taiwanese supplier said that they took the necessary actions to protect critical equipment and systems and it is refreshing to see how seriously large supply chain organisations are taking security. However, it goes to show how sometimes, this is not enough to stop attackers.
Why organisations should look towards prevention rather than mitigation to protect their customer’s data
The protection of data should be a priority for all organisations, however, the increase in cyber and ransomware attacks over the past two years has meant that now, more than ever, our data has never been at greater risk. In fact, 80 percent of ransomware attacks involves data exfiltration. This could be customer data, employee information, patient data, intellectual property or financial information- the list goes on. It also doesn’t end with the one attack.
Data has never been at greater risk from cyber & ransomware attacks
The protection of data should be a priority for all organisations, however, the increase in cyber and ransomware attacks over the past two years has meant that now, more than ever, our data has never been at greater risk. In fact, 80 percent of ransomware attacks involves data exfiltration. This could be customer data, employee information, patient data, intellectual property or financial information- the list goes on. It also doesn’t end with the one attack.
How Deep Learning is Flipping the Script on Cyber Threats
Even by the rapid pace of the IT industry, artificial intelligence (AI) is an extremely fast-moving technology. While the concept has been around for decades, recent advances in processing power mean that we are seeing constant innovations in the field. With the technology continually reinventing itself, it’s no wonder that many in the business world are struggling to keep up with the latest developments.
Deep Learning: Administer The Vaccine Before The Infection Takes Hold
Staying at the bleeding edge of innovation is the only way to outpace attackers. However, most organizations are settling for a mitigation approach to cybersecurity which only engages once the adversaries have breached the perimeter. Attacks then need to run before they’re picked up and checked to see if they’re malicious, sometimes taking as long as 60 seconds. When dealing with an unknown threat, 60 seconds is too long to wait for analysis.
Expert Reaction On Diamond Comic Distributor Ransomware Attack
Every day we are confronted with news about another ransomware attack where the threat actor has infected an endpoint and moved laterally across the network, causing significant damage. The Diamond Comic Distributors cyber-attack is no exception, and a reminder to organisations the ease in which ransomware attacks can affect numerous markets worldwide. The American comic book distributor reported that the attack affected their ordering process and communications, which increased .....
What are the Main Concerns for CISOs Today?
Compare the Cloud Blog Ransomware The responsibilities of a Chief Information Security Officer (CISO) are forever growing as the cyberthreat landscape develops. The task of keeping up with these evolving threat vectors is no mean feat, and the pressure is on to achieve top results at speed. Needless to say, a lot can come to weigh on a CISO’s mind. Organisations are frequently being targeted by cybercriminals and they must be quick out of the gate when an attack occurs.
Papa New Guinea's Finance Department Suffers Massive Ransomware Attack
BACKGROUND: It has been reported that Papua New Guinea’s finance department has been hit with a ransomware attack, locking access to hundreds of millions of dollars in foreign aid money, according to people familiar with the situation. The attack on the Department of Finance’s Integrated Financial Management System (IFMS) occurred last week, the people said. The IFMS consolidated the Pacific nation’s budget and accounting for all tiers and departments of government onto a platform.
Expert Comment On Bangkok Airways Breach
Airlines have always been a popular target for cyber attacks due to a number of reasons. Each airline holds a vast amount of personal data on their passengers and employees which is an attractive benefit for cyber criminals looking to hold this information hostage as the basis for a second extortion demand, after initial encryption. Furthermore, the industry is well funded so possibility of the hackers receiving a very large financial payout is high. If a threat actor launches a successful .....
Bangkok Airways refused to pay ransom following data breach, resulting in data being dumped online
By Brooks Wallace (pictured) VP EMEA at Deep Instinct Bangkok Airways have suffered a data breach and refused to pay ransom which resulted in the data being dumped online. Airlines have always been a popular target for cyber attacks due to a number of reasons.
Expert comment on Irish health service ransomware attack
The comment by Brooks Wallace, VP EMEA at Deep Instinct who has commented on the Irish Health Service ransomware attack: “Sadly, the higher the criticality and business or human impact an attack has, the more likely the victim is to pay. Healthcare organisations are at the top of the human impact chain, but they are also very vulnerable to cyber attacks as they often don’t have significant IT security budgets to invest in the most comprehensive protection capabilities.
British Bank Customers Lose £500m
In light of the figures from UK Finance this morning, revealing that £500m was stolen from customers of British banks in the first half of 2018, please find comment below from Brooks Wallace, VP of Global Sales for Trusted Knight. “It’s not going to come as much of a surprise to many that losses to bank fraud are increasing.
Why you should scrap your media list
The media list has been the holy grail in the PR business. It’s a shrine-worthy artifact that PR pros hold dear—and near—but as the industry modernizes, so must the media list. While a home base for media contacts is smart, it should no longer be the only tool you use. Instead, add a search engine to your contact mining efforts. Journalist beats are changing quickly as the number of journalists decline. One journalist may juggle five beats at once.
12 Must-Haves for a PR Pro’s Virtual Toolbox
With the New Year starting and CES going on in Las Vegas, it's a good time to think about whether or not technology is providing enough assistance to you as a PR pro. (Nearly) gone are the days of using scissors to clip, FAX machines to pitch and a hard copy newspaper to determine if an article about your brand ran in print. Gone, too, are resources for designers and research assistants. Fortunately, tech tools abound and the more of them we use correctly, the better and faster we can do our jobs.
5 easy steps to grab media coverage | Articles | Home
Maybe you just don’t have the big PR budget, yet; or you are working on proving ROI to the budget hawks in your organization. You know media coverage would be a boon to your bottom line, but you aren’t ready for a huge investment. What can you do? You might be surprised. PR is not rocket science; while it certainly requires skill that’s gained through years of experience, you can go very far with a little pluck and determination. Here are 5 tips for pitching yourself to media.
5 easy steps to grab media coverage | Articles | Media Relations
Maybe you just don’t have the big PR budget, yet; or you are working on proving ROI to the budget hawks in your organization. You know media coverage would be a boon to your bottom line, but you aren’t ready for a huge investment. What can you do? You might be surprised. PR is not rocket science; while it certainly requires skill that’s gained through years of experience, you can go very far with a little pluck and determination. Here are 5 tips for pitching yourself to media.
5 easy steps to grab media coverage | Articles | Marketing
Maybe you just don’t have the big PR budget, yet; or you are working on proving ROI to the budget hawks in your organization. You know media coverage would be a boon to your bottom line, but you aren’t ready for a huge investment. What can you do? You might be surprised. PR is not rocket science; while it certainly requires skill that’s gained through years of experience, you can go very far with a little pluck and determination. Here are 5 tips for pitching yourself to media.
Steinreich Communications Appoints John Jones New Senior Account Director
Steinreich Communications Group, an international public relations agency headquartered in New York City, has announced that John Jones has joined the firm as senior account director, working in the firm’s fashion practice. Jones has more than 30 years of fashion public relations and journalism experience, most recently as director of marketing at Robert Talbott, Inc., where he developed and executed public relations and marketing programs on behalf of the leading brand.
Brand Communicators, Get Ready: Gen Z Is Growing Up-And They’re More Challenging than Millennials
This Immediate-Gratification Generation Is Savvier & More Difficult to Engage A new study from global research agency Kantar Millward Brown reveals Gen Z has its own distinct behaviors, attitudes and responses to advertising.
PR Trendspotting: New Havas Report Reads Mind and Mood of a World That’s Had “Enough Already”
After 2016’s Twists and Turns, Havas Predicts Impact of Upheaval in New Year World-renowned trendspotter Marian Salzman and the Havas PR team have released their forecast for next year in the form of 17 global trends that cover everything from how we will eat, dress and decorate our homes to how we will feel about gender, politics and our life and times (in two words: fighting mad).
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