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Articles by Bryan Pearson
[Analysis] How will the EU's carbon border tax affect Africa? Original
"The risk is that we will see a battle of jurisdictions over green energy laws — the US with its Inflation Reduction Act and the EU with its Carbon Border Tax — and others could join in", says Dr Carlos Lopes who chairs the African Climate Foundation (ACF) and is a professor at the University of Cape Town, and a former African Union envoy to the EU.
Cientista britânica é achada morta em um barranco na Grécia depois de sumir durante uma corrida
Publicado em 07/08/19 16:04 Atualizado em 07/08/19 17:02 Natalie Christopher, de 35 anos, saiu para correr na segunda-feira, às 10h, e desapareceu Foto: BRYAN PEARSON / STF GRÉCIA — O corpo da astrofísica britânica Natalie Christopher, de 35 anos, foi encontrado pela polícia grega nesta quarta-feira em um barranco de 20 metros, na ilha de Ikaria, depois de três dias de buscas.
Pharmaceutical futures
A new initiative could streamline regulation of drugs across the continent, but policymakers have a long way to go to make the African Medicines Agency a reality. Africa’s often frustrating pharmaceutical sector is moving towards a regulatory makeover, which if approved will provide the prospect of faster market access for industry, and cheaper prices to the consumer.
Africa's pharmaceutical futures
A new initiative could streamline regulation of drugs across the continent, but policymakers have a long way to go to make the African Medicines Agency a reality. Africa’s often frustrating pharmaceutical sector is moving towards a regulatory makeover, which if approved will provide the prospect of faster market access for industry, and cheaper prices to the consumer.
New Database Gives Randall Reilly 360-Customer View - Chiefmarketer
The weekly She Drives Trucks enewsletter reaches 55,000 female drivers and operators.A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.
We Want You…To Speak at B2B LeadsCon NY! - Chiefmarketer
Got B2B knowledge to spare? Don't miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 - 23, at the Hilton New York. The call for speakers is now open. The year's event will gather B2B thought leaders to share insights on a variety of topics, from account based marketing and SEO to email, video, social and more.
Customer Data Management: What Really Matters - Chiefmarketer
Customer data management is a hot topic. According to the 2016 CMO Survey, spending on marketing analytics will increase 66% in three years. Customer acquisition, retention and segmentation are the areas where the decisions will be driven by analytics the most. However, 51% of companies lack quantitative metrics to demonstrate marketing spending impact.
ABM Helps Engage B2B Buyers - Chiefmarketer
Lora KratchounovaThere’s a lot of marketing noise today, and account based marketing (ABM) can be a way for B2B marketers to make themselves heard. “Sixty to seventy percent of B2B buyers don’t contact us before they think about buying,” said Lora Kratchounova, founder and principal, Scratch Marketing + Media, at an AMA Boston forum this week.
Top 10: February's Most Popular B2B Articles - Chiefmarketer
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February: Exclusive B2B Lead Gen Survey In this special report, we share the results of Chief Marketer’s annual B2B lead gen survey. Learn the challenges B2B marketers are facing—and the opportunities they’re missing.
B2B Lead Gen By the Numbers: Infographic - Chiefmarketer
LIVE WEBINAR - If phone conversations play a role in the customer journey for your business, don't miss this webinar, where you'll learn strategies around phone conversions marketers now use to improve ROAS for AdWords, Facebook, and display.
Building a B2B Loyalty Program With B2C Tactics - Chiefmarketer
F. Scott Fitzgerald once defined intelligence as “the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” In other words, brilliant successes—and great B2B loyalty programs— will happen if you are able to juggle competing ideas and priorities. In B2B, we need to balance two demands: those of a business as well as those of individual consumers, and these are sometimes in conflict.
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